Prius and Grand Highlander Shine as AJAC's Picks for Canada's Best 2024 Vehicles

The 2024 Toyota Prius and Toyota Grand Highlander have been distinguished as the Canadian Car of the Year and Canadian Utility Vehicle of the Year, respectively, by the Automobile Journalists Association of Canada (AJAC). This announcement was made during the Canadian International Auto Show in Toronto, celebrating Toyota's significant contributions to the automotive industry in Canada, particularly in aligning with the desires and requirements of Canadian motorists.

Entering its fifth generation, the Toyota Prius remains a pioneer in hybrid technology, a position it has maintained since its global introduction in 1997 as the first mass-produced hybrid car. Available in Canada since 2000, the Prius has sold over 100,000 units, showcasing Toyota's dedication to innovation. The most recent iteration of the Prius captivates with its sleek design, cutting-edge interior, and capacity to comfortably seat five adults, solidifying Toyota's commitment to combining style, efficiency, and the latest in technology and safety features.

Cyril Dimitris, Vice President of Toyota Canada, welcomed the accolades, especially emphasizing the Prius's significant role in promoting sustainable transportation worldwide. This recognition by AJAC reinforces the model's status as a benchmark in hybrid technology that offers both enjoyable driving experiences and thoughtful design.

Moreover, the 2024 Toyota Grand Highlander's recognition as the Canadian Utility Vehicle of the Year highlights its appeal to Canadians looking for a vehicle that offers both space and style for family adventures. With its generous seating for up to eight passengers, leading storage capacity, and a balance of performance and efficiency, the Grand Highlander illustrates Toyota's commitment to versatility and catering to the diverse needs of Canadian families.

The awards for both the Prius and the Grand Highlander by AJAC show how Toyota is leading the pack in making innovative, eco-friendly cars and its commitment to providing a range of vehicles that meet the preferences of drivers across Canada. This acknowledgment serves as a testament to Toyota Canada's success in merging aesthetic appeal with functional performance and environmental consciousness.

Ultimately, these accolades from AJAC for both the Toyota Prius and Toyota Grand Highlander mark a notable recognition of Toyota Canada's efforts to offer vehicles that are both innovative and perfectly suited to the Canadian lifestyle.