The 2021 Toyota RAV4 Prime will start at $ 44,990

One of the most anticipated models of this year is the all-new 2021 Toyota RAV4 Prime. Today, Toyota announced a starting price of $ 44,990 for the all-new RAV4 Prime. It will be offered in three versions including SE, XSE and XSE Technology.

The Toyota RAV4 Prime will also be eligible for maximum discounts in Canada for the purchase of an electrified vehicle. This means that buyers can receive up to $ 5,000 off the 2021 RAV4 Prime in BC. That makes the new RAV4 Prime one of the best deals out there given its range.

The XSE and XSE Technology models will start at $ 51,590 and $ 56,990 respectively and will also be eligible for the $ 5,000 rebate.

The 2021 Toyota RAV4 Prime is not only more affordable than the Mitsubishi Outlander PHEV and Ford Escape PHEV thanks to its rebate, it is also much more efficient and offers greater range.

Indeed, the plug-in hybrid powertrain of the new 2021 Toyota RAV4 Prime offers 302 horsepower, enough power to reach 100 km/h in just 6 seconds. In addition, the RAV4 Prime is entitled to an 18.1 kWh battery which translates into a range of 68 kilometers in 100% electric mode. This is almost double the range of the Outlander PHEV and quite a bit more than the Escape PHEV.

The 2021 Toyota RAV4 Prime can tow up to 2,500 lbs and can be recharged in just 3 hours.

“Our goal for 2025 is to have an electrified option on every model we sell and that these vehicles represent 40 percent of our sales. We will achieve this by delivering a winning combination of performance, style and price,” said Cyril Dimitris, vice president of Toyota Canada Inc. The Toyota RAV4 Prime is a prime example of our no-compromise approach to electrified vehicles with a view to offering appreciable advantages to drivers ”.